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The Secret to a Home That Looks Good in Photos and Works in Real Life

  • Writer: Brandi Giovanetto
    Brandi Giovanetto
  • Sep 5
  • 2 min read



Scroll through Instagram or Pinterest and it’s easy to fall in love with those perfectly staged rooms. Gleaming counters, pristine sofas, a coffee table styled just so… it’s gorgeous—but is it real? Where’s the mail? The backpacks? The blanket that always ends up crumpled on the couch?


Here’s the truth: a home can look amazing in photos AND actually function in real life. That balance is at the heart of my design philosophy—because a space that isn’t livable won’t stay beautiful for long.


Why Pretty Isn’t Enough


I’ve walked into countless homes where everything looks “fine” but feels frustrating. Maybe the sofa blocks the natural walkway. Maybe the kitchen island seats six on paper, but feels cramped in practice. Maybe the room is styled but has zero storage for real life.

The end result? A space that photographs well but stresses you out when you’re trying to live in it.

That’s why my approach is always functional first, beautiful layered in.


Layout is Everything


Before picking a single pillow, I look at how the room needs to work.


  • Do you host big family dinners? Let’s make sure chairs pull out without bumping walls.

  • Do kids run through the living room on their way outside? We’ll keep bulky furniture out of the traffic path.

  • Do you have a wide-open space? We’ll carve out zones for conversation, work, and play.


A well-planned layout makes a room flow effortlessly—and it instantly looks more pulled together in photos, too.


Storage = Sanity


Entryway Bench styling by Gio Design company

Clutter is the fastest way to ruin a beautiful design. But here’s the thing: clutter isn’t a personality flaw, it’s a design problem.


  • Closed storage for toys, cords, and everyday messes keeps your living room looking calm.

  • Drop zones at the entry stop shoes, bags, and keys from piling up where they don’t belong.

  • Baskets, bins, and hidden drawers keep open shelving looking curated instead of chaotic.


When everything has a home, your space feels calmer and photographs cleaner.


Styling With Intention


Yes, I love a pretty vignette. But the secret sauce is styling with intention:

  • A tray on a coffee table keeps remotes, coasters, and candles contained (and easy to clear when you need space).

  • A bench at the entry looks chic but also gives guests a place to sit and take off shoes.

  • Layered lighting makes a room cozy in the evenings while still bright enough for homework or Zoom calls.

Intentional styling photographs beautifully—but more importantly, it makes everyday life easier.


Real Homes, Real Life, Real Design


At the end of the day, the most beautiful home is one that actually works for the people who live in it. My goal as a designer is to make sure you never have to choose between functional and beautiful—you get both.


Because yes, your home should be Instagram-worthy. But it should also be nap-on-the-couch, kids-running-through, friends-gathering-around-the-table worthy. That’s when design really shines.



Brandi Giovanetto of Gio Design Company

Ready to create a home that looks as good as it works?

Check out our E-Design package if you want a custom plan you can shop at your own pace, or our Turnkey service if you’re ready for us to handle every detail. Request a quote for your space today.

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